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MCC supports augmented reality label

Triggered by the label, Sinalco has implemented an AR experience whereby a 2D animated Santa emerges to deliver greetings.

By: LNW Staff

Augmented Reality allows a product to deliver entertainment and engagement, especially as digital connection is slowly being instilled in consumers’ daily lives. Triggered by the label, Sinalco has implemented an AR experience whereby a 2D animated Santa emerges to deliver greetings.

Sinalco is a soft drink alternative that is popular in Europe. The brand was looking for a unique promotion around the holiday period, and MCC, working alongside Talkin’ Things, provided a new solution.

Talkin’ Things provided an option to share a link to the app along with best holiday wishes via SMS or other communication applications. The Sinalco AR app proved to be the most successful in Turkmenistan, with an average 12 scans per user.

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